The bottle is nicely designed. I would categorize it as a cross between a contemporary vodka bottle and a retro milk bottle, you know the kind your grandmother and grandfather used to get delivered to their front door when they were children. The Adult Beverage Co. logo is prominent at the top of the sticker that covers the lower half of the bottle. It appears to be a halo above the A and a horn extending from the B. One can definitely assume that this is a play on the good and bad sides as most popularly portrayed in American cartoons. The packaging is appealing and relevant to the product.